- Case Study 01
  - Case Study 02
  - Make Equal Comparisons
The overwhelming number of offerings, special deals, loyalty programs and marketing noise in the travel industry make it incredibly challenging to perform equal comparisons to determine relevant value. Some firms rely on that challenge to assume value positions with clients. The right and sustainable service is to help clients better understand options and associated recommendations.
 

Often unsolicited marketing comparisons only include a sample that provides favorable comparisons. Take a moment to guage the depth of the elements you are comparing. Expanding your view will help make your comparisons more relevant and the outcome of your choices more successful.

 
   

 
Many offerings and services in the travel industry rely on conditions that betray orginal values. Read the small print and ask about contingent requirements directly.  
   
 

Whether you're planning a management conference or constructing a corporate travel policy there is no subtitute for experience and senior level management attention. Make sure you know who you will be dealing with on a regular basis. While a senior level presentation can be inspiring, senior level attention in practice is what makes the difference. Experienced staff make the difference between you being fit into a "custom" program and a program being designed to fit your business.

Relevant questions should also include:

- What is your response positioning for error corrections, emergencies and
  quality of service issues?

- What are your primary and proven vendor relationships currently?

- What is your agency doing to provide ongoing and sustainable advantage?